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Breaking out of the innovation box

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MAP20071502694
Wolpert, John D
Breaking out of the innovation box / by John D. Wolpert
Innovation is always a risky pursuit, with an uncertain and often distant payoff. The stability can be brought to corporate innovation. But sustinable innovation requires an enterily new approach and the installation is a largely insolated process
En: Harvard business review. - Boston. - August 2002 ; p. 77-83
1. I+D . 2. Política empresarial . 3. Investigación . 4. Costes económicos . 5. Innovación empresarial . I. Title. II. Título: Harvard business review.