MAP20071502694 Wolpert, John D Breaking out of the innovation box / by John D. Wolpert Innovation is always a risky pursuit, with an uncertain and often distant payoff. The stability can be brought to corporate innovation. But sustinable innovation requires an enterily new approach and the installation is a largely insolated process En: Harvard business review. - Boston. - August 2002 ; p. 77-83 1. I+D . 2. Política empresarial . 3. Investigación . 4. Costes económicos . 5. Innovación empresarial . I. Title. II. Título: Harvard business review.