Business unit handbook

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<titleInfo>
<title>Business unit handbook</title>
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<typeOfResource>text</typeOfResource>
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<place>
<placeTerm type="code" authority="marccountry">usa</placeTerm>
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<issuance>monographic</issuance>
<place>
<placeTerm type="text">Estados Unidos]</placeTerm>
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<publisher>The Prudential</publisher>
<dateIssued>1994</dateIssued>
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<language>
<languageTerm type="code" authority="iso639-2b">eng</languageTerm>
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<form authority="marcform">print</form>
<form authority="marccategory">microform</form>
<extent>1 carpeta (pag. var.) 29 cm</extent>
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<abstract displayLabel="Summary">A brief description of the unit -- The current mission statement of the unit -- Highlights location, relative size and/or whether the organization is centralized or decentralized -- Goals of the unit -- How the unit and The Prudential will measure unit results -- To whom the unit provides products or services -- The major product lines or services the unit provides to customers -- Organizations offering similar products and services in similar markets -- Competitive advantages the unit plans to exploit, or opportunities that exist for the unit in the marketplace</abstract>
<note type="statement of responsibility">The Prudential Business Conference</note>
<note>The Prudential enterprise digest. -- 34 h.</note>
<subject authority="" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080461706">
<name type="corporate">
<namePart>Prudential Insurance Company of America</namePart>
</name>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080563608">
<topic>Organización</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080606114">
<topic>Estructura empresarial</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080551636">
<topic>Marketing</topic>
</subject>
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<recordCreationDate encoding="marc">940524</recordCreationDate>
<recordChangeDate encoding="iso8601">20090625102105.0</recordChangeDate>
<recordIdentifier source="MAP">MAP20070019267</recordIdentifier>
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