Centro de Documentación de Fundación MAPFRE

MAP20110057312

Finding great ideas in emerging markets / Nathan T. Wahsburn, B. Tom Hunsaker

Sumario: Too many companies in mature markets assume that the only reason to en ter emerging countries is to pursue new customers. They fail to perceive the potential for innovation in those countries or to notice that a few visionary multinationals are successfully tapping that potential for much-needed ideas in products and services. Think of General Electric's portable ultrasound technology and Intel's inexpensive Classmate PC.

En: Harvard business review. - Boston : Impact Media Comercial S.A., 1988-. - 01/09/2011 Tomo 89 Número 9 - 2011 , p. 115-120

1. Management . 2. Mercados emergentes . 3. Innovación empresarial . 4. Multinacionales . I. Hunsaker, B. Tom .