Finding great ideas in emerging markets

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      <subfield code="a">Too many companies in mature markets assume that the only reason to en ter emerging countries is to pursue new customers. They fail to perceive the potential for innovation in those countries or to notice that a few visionary multinationals are successfully tapping that potential for much-needed ideas in products and services. Think of General Electric's portable ultrasound technology and Intel's inexpensive Classmate PC. </subfield>
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