Centro de Documentación de Fundación MAPFRE - Millennials, a bright spot in UBI's future : consumer attitudes in Brazil, Canada and the U.S.

MAP20160026009

Millennials, a bright spot in UBI's future : consumer attitudes in Brazil, Canada and the U.S. / Nathalie Bégin... [et al.]

Sumario: Usage-based insurance (UBI) is considered an appealing product by many consumers in the Americas, particularly Millennials. UBI leverages telematics technology to collect data about a policyholder's driving habits to help improve driving through feedback and potentially reduce premiums by encouraging safer driving. The growing numbers of tech-savvy Millennials make them a demographic force with the influence to dictate new innovations in both the insurance and automotive industries

En: Emphasis. - New York : Towers Watson, 1987-. - 08/03/2016 Número 1 - 2016 , p. 14-18

1. Seguro de automóviles . 2. Pago por uso . 3. Tendencias . 4. Nuevas tecnologías . 5. Telemática . 6. Conectividad . 7. Millennials . 8. Comportamiento del consumidor . 9. Canadá . 10. Estados Unidos . 11. Brasil . I. Bégin, Nathalie .