Millennials, a bright spot in UBI's future : consumer attitudes in Brazil, Canada and the U.S.

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      <subfield code="a">Usage-based insurance (UBI) is considered an appealing product by many consumers in the Americas, particularly Millennials. UBI leverages telematics technology to collect data about a policyholder's driving habits to help improve driving through feedback and potentially reduce premiums by encouraging safer driving. The growing numbers of tech-savvy Millennials make them a demographic force with the influence to dictate new innovations in both the insurance and automotive industries.</subfield>
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