Centro de Documentación de Fundación MAPFRE - Sub-Saharan Africa : insurance's new frontier for patient innovators : a compelling story for multinationals

MAP20160026047

Sub-Saharan Africa : insurance's new frontier for patient innovators : a compelling story for multinationals / Magdalena Ramada

Sumario: Insurance companies entering this new market are challenged to innovate to reach a large body of unserved and diverse consumers. They are starting to look at Sub-Saharan Africa (SSA) with both interest and some caution. There are compelling, long-term reasons for multinationals to look at Africa: an economy that has tripled since 2002 and International Monetary Fund forecasts that put 11 African countries among the top 20 fastest-growing economies by 2017. Demographic and economic growth forecasts estimate that in the next 50 years, Africa will comprise 30% of the world's population and the region's consumption will generate internal growth.

En: Emphasis. - New York : Towers Watson, 1987-. - 08/03/2016 Número 1 - 2016 , p. 32-35

1. Mercado de seguros . 2. Empresas de seguros . 3. Mercados emergentes . 4. Desarrollo económico . 5. Innovación . 6. África . I. Título.