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The Future of micromobility: ridership and revenue after a crisis

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      <subfield code="a">The Future of micromobility: </subfield>
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      <subfield code="a">The COVID-19 pandemic has affected millions of people worldwide, bankrupted businesses, and plunged the global economy into crisis. While lockdown measures and shelter-at-home orders are helping contain the coronavirus, they have also brought severe financial hardship. Amid a new reality of working from home, canceling trips, and even forgoing outings to restaurants and grocery stores, the micromobility industryencompassing a range of lightweight vehicles such as bicycles, e-scooters, and mopedsis facing devasting declines in ridership and revenue.</subfield>
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