Centro de Documentacion de Fundación MAPFRE - The Travel industry turned upside down : insights, analysis and actions for travel executives

MAP20200031246

The Travel industry turned upside down : insights, analysis and actions for travel executives / Seth Borko, Wouter Geerts, Haixia Wang. — New York : Skift Research : McKinsey & Company, 2020

92 p.

Sumario: Navigating the COVID-19 pandemic, for many players in the travel industry, has been like sailing into a hurricane. Six months in, many are trying to right themselves and realizing that their navigational charts are no longer adequate. Although the travel industry is no stranger to hardship and has been seriously damaged by the pandemic, we have already seen strong leadership actions that are keeping companies and their people above water while remaining focused on long-term growth. Many players have acted quickly to retain customer goodwill, tap new sources of liquidity, and work effectively with unions to agree on voluntary redundancy programs. We have also seen innovation and a focus on customer experience. These examples illustrate the travel industry's strength that will help it chart a way forward through these challenging times

1. COVID-19 . 2. Coronavirus . 3. Pandemias . 4. Gestión de crisis . 5. Seguro de asistencia en viaje . 6. Experiencia del cliente . 7. Mercado de seguros . 8. Empresas de seguros . 9. Innovación empresarial . I. Geerts, Wouter . II. Wang, Haixia . III. Skift Research . IV. McKinsey & Company . V. Título.