The Travel industry turned upside down : insights, analysis and actions for travel executives
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<subTitle>: insights, analysis and actions for travel executives</subTitle>
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<abstract displayLabel="Summary">Navigating the COVID-19 pandemic, for many players in the travel industry, has been like sailing into a hurricane. Six months in, many are trying to right themselves and realizing that their navigational charts are no longer adequate. Although the travel industry is no stranger to hardship and has been seriously damaged by the pandemic, we have already seen strong leadership actions that are keeping companies and their people above water while remaining focused on long-term growth. Many players have acted quickly to retain customer goodwill, tap new sources of liquidity, and work effectively with unions to agree on voluntary redundancy programs. We have also seen innovation and a focus on customer experience. These examples illustrate the travel industry's strength that will help it chart a way forward through these challenging times.</abstract>
<note type="statement of responsibility">Seth Borko, Wouter Geerts, Haixia Wang</note>
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