Centro de Documentacion de Fundación MAPFRE - Europe 500 2024 : the annual report on the most valuable and strongest European brands : September 2024

MAP20250002098

Europe 500 2024 : the annual report on the most valuable and strongest European brands : September 2024. — London : Brand Finance, 2024

53 p.

Documento relacionado: Europe 500 2023 : the annual report on the most valuable and strongest European brands : September 2023. - London : Brand Finance, 2023

Sumario: Brand valuation helps companies understand the value of their brand and how it contributes to the overall value of the company. This important understanding can inform decision-making related to marketing and branding efforts, as well as provide a benchmark for future performance. It can also be used to help attract investors and secure financing, as a strong brand can be a valuable asset

1. Marketing de la marca . 2. Gestión de la marca . 3. Valor de mercado . 4. Consumidores . 5. Opinión del cliente . 6. Evaluación de impacto . 7. Ranking . 8. Valoración de empresas . 9. Europa . I. Brand Finance . II. Título.