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Europe 500 2024 : the annual report on the most valuable and strongest European brands : September 2024

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<title>Europe 500 2024</title>
<subTitle>: the annual report on the most valuable and strongest European brands : September 2024</subTitle>
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<dateIssued>2024</dateIssued>
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<extent>53 p.</extent>
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<abstract displayLabel="Summary">Brand valuation helps companies understand the value of their brand and how it contributes to the overall value of the company. This important understanding can inform decision-making related to marketing and branding efforts, as well as provide a benchmark for future performance. It can also be used to help attract investors and secure financing, as a strong brand can be a valuable asset</abstract>
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<topic>Marketing de la marca</topic>
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<topic>Gestión de la marca</topic>
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<topic>Valor de mercado</topic>
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<topic>Consumidores</topic>
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<topic>Opinión del cliente</topic>
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<topic>Evaluación de impacto</topic>
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<topic>Ranking</topic>
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<topic>Valoración de empresas</topic>
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<geographic>Europa</geographic>
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<classification authority="">922.112</classification>
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<title>Europe 500 2023 : the annual report on the most valuable and strongest European brands : September 2023</title>
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<publisher>London : Brand Finance, 2023</publisher>
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