Centro de Documentación de Fundación MAPFRE - Five steps to a dot-com strategy : how to find your footing on the web

Notas: The four issues and the fifth alignment challenge can be posed as questions: What's your strategic vision for the dot-com operations? How do you govern the dot-com operations? How do you allocate key resources for the dot-com operations? What's your operating infrastructure for the dot-com operations? Is your management team aligned for the dot-com agenda? Consistent answers to these five questions indicate an effective strategy for the dot-com business operationsRegistros relacionados: En: Sloan management review. - Boulder. - Vol. 41, nº 3 , Spring 2000 ; p. 15-28Materia / lugar / evento: Estrategia empresarial Empresas Internet Diseño de sistemas Comercio electrónico Planificación estratégica Cambio estratégico Títulos secundarios: Título: Sloan management review
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