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Selling the brand inside
Fichero PDF / PDF file
MAP20071502535
Colin, Mitchell ‌
Selling the brand inside / by Colin Mitchell
When you think of marketing, you more than likely think of marketing to your customers. But another "market" is just as important: your employees, the very people who can make the brand come alive for your customers
En: Harvard business review. - Boston. - January 2002 ; p. 99-105
1. Marketing de comunicaciones ‌. 2. Comunicación interna ‌. 3. Recursos humanos ‌. 4. Dirección estratégica ‌. 5. Participación de los trabajadores en la empresa ‌. 6. Motivación ‌. I. Título. II. Título: Harvard business review.