Selling the brand inside

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<rdf:Description>
<dc:creator>Colin, Mitchell</dc:creator>
<dc:date>2002-01-01</dc:date>
<dc:description xml:lang="es">When you think of marketing, you more than likely think of marketing to your customers. But another "market" is just as important: your employees, the very people who can make the brand come alive for your customers</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/54451.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Marketing de comunicaciones</dc:subject>
<dc:subject xml:lang="es">Comunicación interna</dc:subject>
<dc:subject xml:lang="es">Recursos humanos</dc:subject>
<dc:subject xml:lang="es">Dirección estratégica</dc:subject>
<dc:subject xml:lang="es">Participación de los trabajadores en la empresa</dc:subject>
<dc:subject xml:lang="es">Motivación</dc:subject>
<dc:type xml:lang="es">Artículos y capítulos</dc:type>
<dc:title xml:lang="es">Selling the brand inside</dc:title>
<dc:title xml:lang="es">Título: Harvard business review</dc:title>
<dc:relation xml:lang="es">En: Harvard business review. - Boston. - January 2002 ; p. 99-105</dc:relation>
</rdf:Description>
</rdf:RDF>