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Decisions and desire
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MAP20071507578
Morse, Gardiner ‌
Decisions and desire / Gardiner Morse
The primitive, emotional parts of our brains have a powerful influence on the choices we make. Now, neuroscientists are mapping the risk and reward systems in the brain that drive our best - and worst- decision making
En: Harvard business review. - Boston. - January 2006 ; p. 42-51
1. Empresas ‌. 2. Liderazgo ‌. 3. Toma de decisiones ‌. 4. Emociones ‌. 5. Creación de valor en la empresa ‌. 6. Identificación de riesgos ‌. I. Título. II. Título: Harvard business review.