Decisions and desire

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<title>Harvard business review</title>
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<namePart>Morse, Gardiner</namePart>
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<abstract>The primitive, emotional parts of our brains have a powerful influence on the choices we make. Now, neuroscientists are mapping the risk and reward systems in the brain that drive our best - and worst- decision making</abstract>
<note type="statement of responsibility">Gardiner Morse</note>
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<topic>Emociones</topic>
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<topic>Creación de valor en la empresa</topic>
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<topic>Identificación de riesgos</topic>
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<text>January 2006 ; p. 42-51</text>
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