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Is Strategy a bad word?

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008  060303e20061221usa|||| | |00010|eng d
040  ‎$a‎MAP‎$b‎spa
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1001 ‎$0‎MAPA20080249984‎$a‎Mitreanu, Christian
24510‎$a‎Is Strategy a bad word?‎$c‎Cristian Mitreanu
5208 ‎$a‎The frequent failure of strategy might lie in its very definition. The original meaning of the word derives from the Greek strategia, which is the ability to employ available resources to win a military conflict. This etymological heritage generates problems when the concept is used in a business context because it implies the existence, even the necessity, of opponents, making the word in the mind of managers as a strong focus of competition
65011‎$0‎MAPA20080606091‎$a‎Estrategia empresarial
65011‎$0‎MAPA20080606084‎$a‎Estrategia corporativa
65011‎$0‎MAPA20080578466‎$a‎Teoría económica
65011‎$0‎MAPA20080557591‎$a‎Competencia
7400 ‎$a‎Sloan management review
7730 ‎$w‎MAP20077000185‎$t‎Sloan management review‎$d‎Boulder‎$g‎Vol. 47, nº 2, Winter 2006 ; p. [1] p.