Is Strategy a bad word?

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<namePart>Mitreanu, Christian</namePart>
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<abstract>The frequent failure of strategy might lie in its very definition. The original meaning of the word derives from the Greek strategia, which is the ability to employ available resources to win a military conflict. This etymological heritage generates problems when the concept is used in a business context because it implies the existence, even the necessity, of opponents, making the word in the mind of managers as a strong focus of competition</abstract>
<note type="statement of responsibility">Cristian Mitreanu</note>
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<topic>Estrategia empresarial</topic>
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<topic>Estrategia corporativa</topic>
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<topic>Competencia</topic>
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<text>Vol. 47, nº 2, Winter 2006 ; p. [1] p.</text>
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