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Strategy and society : the link between competitive advantage and corporate social responsibility

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Tag12Valor
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008  070206e20061201usa|||| | |00010|eng d
040  ‎$a‎MAP‎$b‎spa
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1001 ‎$0‎MAPA20080230104‎$a‎Porter, Michael E.
24510‎$a‎Strategy and society‎$b‎: the link between competitive advantage and corporate social responsibility‎$c‎Michael E. Porter and Mark R. Kramer
5208 ‎$a‎Many companies have already done much to improve the social and enviromental consequences of their activities, yet these efforts have not been nearly as productive as they could be, for two reasons. First, they pit business against society, when clearly the two are interdependent. Second, they pressure companies to think of corporate social responsibility in generic ways instead of int the way most appropriate to each firm's strategy
65011‎$0‎MAPA20080555061‎$a‎Management
65011‎$0‎MAPA20080600938‎$a‎Dirección de empresas
65011‎$0‎MAPA20080610722‎$a‎Estrategia organizativa
65011‎$0‎MAPA20080594312‎$a‎Ventaja competitiva
65011‎$0‎MAPA20080632090‎$a‎Responsabilidad social de la empresa
7001 ‎$0‎MAPA20080137519‎$a‎Kramer, Mark R.
7400 ‎$a‎Harvard business review
7730 ‎$w‎MAP20077100345‎$t‎Harvard business review‎$d‎Boston‎$g‎December 2006 ; p. 78-92