Centro de Documentación de Fundación MAPFRE - The Five competitive forces that shape strategy

Notas: It is explained why a fast-growing industry is not always a profitable one, how eliminating today's competitors through mergers and acquisitions can reduce an industry's profit potential, how government policies play a role by changing the relative strength of the forces, and how to use the forces to understand complements. He then shows how a company can influence the key forces in its industry to create a more favorable structure for itself or to expand the pie altogether. The five forces reveal why industry profitability is what it is. Only by understanding them can a company incorporate industry conditions into strategyRegistros relacionados: En: Harvard Business Review. - Boston. - Vol. 86, nº 1, January 2008; p. 79-93Materia / lugar / evento: Estrategia empresarial Competitividad Innovación empresarial Ventaja competitiva Management Títulos secundarios: Título: Harvard Business Review
Otras clasificaciones: 922.111

Derechos: In Copyright (InC)

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