Centro de Documentación de Fundación MAPFRE - The Five competitive forces that shape strategy

MAP20071509350

The Five competitive forces that shape strategy / Michael E. Porter

It is explained why a fast-growing industry is not always a profitable one, how eliminating today's competitors through mergers and acquisitions can reduce an industry's profit potential, how government policies play a role by changing the relative strength of the forces, and how to use the forces to understand complements. He then shows how a company can influence the key forces in its industry to create a more favorable structure for itself or to expand the pie altogether. The five forces reveal why industry profitability is what it is. Only by understanding them can a company incorporate industry conditions into strategy

En: Harvard Business Review. - Boston. - Vol. 86, nº 1, January 2008; p. 79-93

1. Estrategia empresarial . 2. Competitividad . 3. Innovación empresarial . 4. Ventaja competitiva . 5. Management . I. Título. II. Título: Harvard Business Review.