Pesquisa de referências

Coordinating the chaos of insurance customer communications

Recurso electrónico / electronic resource
Registro MARC
Tag12Valor
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003  MAP
005  20141204174612.0
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040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎217
1001 ‎$0‎MAPA20140026692‎$a‎Lu, Johnny
24510‎$a‎Coordinating the chaos of insurance customer communications‎$c‎Johnny Lu
520  ‎$a‎Customers are communicating with insurers through numerous channels and platforms. Mr Johnny Lu from GMC Software Technology, advises insurers to adopt a "ninja-like" customer communication management strategy, executed as a critical part of a company's corporate strategy, to boost their business' top line.
650 4‎$0‎MAPA20080590567‎$a‎Empresas de seguros
650 4‎$0‎MAPA20080602406‎$a‎Marketing estratégico
650 4‎$0‎MAPA20080609542‎$a‎Canales de distribución
650 4‎$0‎MAPA20080605131‎$a‎Comunicación comercial
650 4‎$0‎MAPA20080593483‎$a‎Servicio al cliente
650 4‎$0‎MAPA20080631925‎$a‎Nuevas tecnologías de la información
650 4‎$0‎MAPA20080607197‎$a‎Medios de comunicación
650  ‎$0‎MAPA20190001328‎$a‎Márketing de la empresa de seguros
7730 ‎$w‎MAP20090003767‎$t‎Asia insurance review‎$d‎Singapore : Ins Communications Pte Ltd., 2009-‎$x‎0218-2696‎$g‎03/11/2014 Número 11 - noviembre 2014 , p. 128-129