| LDR | | | 00000nam a2200000 i 4500 |
| 001 | | | MAP20070010595 |
| 003 | | | MAP |
| 005 | | | 20081010110913.0 |
| 007 | | | hzrazu---bucu |
| 008 | | | 920504s1991 usad 00010 eng |
| 020 | | | $a0-256-08832-2 |
| 040 | | | $aMAP$bspa |
| 084 | | | $a922.112.1 |
| 100 | 1 | | $0MAPA20080278984$aBernhardt, Kenneth L. |
| 245 | 1 | 0 | $aCases in marketing management$cKenneth L. Bernhardt, Thomas C. Kinnear |
| 250 | | | $a5th ed |
| 260 | | | $aBoston$bIrwin$ccop. 1991 |
| 300 | | | $aIX, 815 p.$bgraf.$c24 cm |
| 520 | | | $aI. An orientation to the case method -- II. Introduction to marketing decision making -- III. Marketing information and forecasting -- IV. Product and brand management decisions -- V. Distribution decisions -- VI. Promotions decisions -- VII. Pricing decisions -- VIII. Public policy and ethical aspects of marketing -- IX. Marketing programs and strategy. |
| 650 | | 1 | $0MAPA20080546991$aEmpresas |
| 650 | | 1 | $0MAPA20080551636$aMarketing |
| 650 | | 1 | $0MAPA20080588434$aToma de decisiones |
| 650 | | 1 | $0MAPA20080588991$aAnálisis financiero |
| 650 | | 1 | $0MAPA20080606091$aEstrategia empresarial |
| 650 | | 1 | $0MAPA20080571566$aCasos prácticos |
| 700 | 1 | | $0MAPA20080223021$aKinnear, Thomas C. |
| 856 | | | $yMÁS INFORMACIÓN$umailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A |
