Cases in marketing management

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<rdf:Description>
<dc:creator>Bernhardt, Kenneth L.</dc:creator>
<dc:creator>Kinnear, Thomas C.</dc:creator>
<dc:date>1991</dc:date>
<dc:description xml:lang="es">Sumario: I. An orientation to the case method -- II. Introduction to marketing decision making -- III. Marketing information and forecasting -- IV. Product and brand management decisions -- V. Distribution decisions -- VI. Promotions decisions -- VII. Pricing decisions -- VIII. Public policy and ethical aspects of marketing -- IX. Marketing programs and strategy.</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/9342.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:publisher>Irwin</dc:publisher>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Empresas</dc:subject>
<dc:subject xml:lang="es">Marketing</dc:subject>
<dc:subject xml:lang="es">Toma de decisiones</dc:subject>
<dc:subject xml:lang="es">Análisis financiero</dc:subject>
<dc:subject xml:lang="es">Estrategia empresarial</dc:subject>
<dc:subject xml:lang="es">Casos prácticos</dc:subject>
<dc:type xml:lang="es">Books</dc:type>
<dc:title xml:lang="es">Cases in marketing management</dc:title>
<dc:format xml:lang="es">IX, 815 p. : graf. ; 24 cm</dc:format>
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