Centro de Documentacion de Fundación MAPFRE - Cases in marketing management

Edition: 5th edPublication: Boston : Irwin, cop. 1991Physical description: IX, 815 p. : graf. ; 24 cmNotes: Sumario: I. An orientation to the case method -- II. Introduction to marketing decision making -- III. Marketing information and forecasting -- IV. Product and brand management decisions -- V. Distribution decisions -- VI. Promotions decisions -- VII. Pricing decisions -- VIII. Public policy and ethical aspects of marketing -- IX. Marketing programs and strategy.Materia / lugar / evento: Empresas Marketing Toma de decisiones Análisis financiero Estrategia empresarial Casos prácticos Otros autores: Kinnear, Thomas C.
Other categories: 922.112.1Standard numbers: ISBN 0-256-08832-2

Rights: In Copyright (InC)

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FUNDACIÓN MAPFRE. Centro de Documentación

FUNDACIÓN MAPFRE. Centro de Documentación — Signature: 922.112.1-BER-CAS — Record number: 012114

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