Centro de Documentacion de Fundación MAPFRE - Cases in marketing management

MAP20070010595

Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear. — 5th ed. — Boston : Irwin, cop. 1991

IX, 815 p. : graf. ; 24 cm

Sumario: I. An orientation to the case method -- II. Introduction to marketing decision making -- III. Marketing information and forecasting -- IV. Product and brand management decisions -- V. Distribution decisions -- VI. Promotions decisions -- VII. Pricing decisions -- VIII. Public policy and ethical aspects of marketing -- IX. Marketing programs and strategy

ISBN 0-256-08832-2

1. Empresas . 2. Marketing . 3. Toma de decisiones . 4. Análisis financiero . 5. Estrategia empresarial . 6. Casos prácticos . I. Kinnear, Thomas C. . II. Title.

FUNDACIÓN MAPFRE. Centro de Documentación

FUNDACIÓN MAPFRE. Centro de Documentación — Signature: 922.112.1-BER-CAS — Record number: 012114

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