Battle of the brands : brand analysis
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| Tag | 1 | 2 | Valor |
|---|---|---|---|
| LDR | 00000cab a2200000 4500 | ||
| 001 | MAP20110061654 | ||
| 003 | MAP | ||
| 005 | 20111018105257.0 | ||
| 008 | 111017s2011 esp|||p |0|||b|spa d | ||
| 040 | $aMAP$bspa$dMAP | ||
| 084 | $a20 | ||
| 100 | 1 | $0MAPA20110027247$aHaigh, David | |
| 245 | 0 | 0 | $aBattle of the brands$b: brand analysis$cDavid Haigh |
| 520 | $aWith commercial pressures and tough business conditions putting the squeeze on insurance companies, the importance of the brand has never been more vital. So who is getting it right? | ||
| 650 | 1 | $0MAPA20080590567$aEmpresas de seguros | |
| 650 | 1 | $0MAPA20080586294$aMercado de seguros | |
| 650 | 1 | $0MAPA20080572389$aImagen de marca | |
| 650 | 1 | $0MAPA20080545185$aRanking | |
| 651 | 1 | $0MAPA20080638290$aReino Unido | |
| 773 | 0 | $wMAP20077002011$tPost magazine : the insurance world covered since 1840$dLondon : Incisive Financial Publishing Ltd., 2005-2016$g29/09/2011 Número September 29 Suplemento - 2011 , p. 32-35 |