Búsqueda

Battle of the brands : brand analysis

<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd">
  <record>
    <leader>00000cab a2200000   4500</leader>
    <controlfield tag="001">MAP20110061654</controlfield>
    <controlfield tag="003">MAP</controlfield>
    <controlfield tag="005">20111018105257.0</controlfield>
    <controlfield tag="008">111017s2011    esp|||p      |0|||b|spa d</controlfield>
    <datafield tag="040" ind1=" " ind2=" ">
      <subfield code="a">MAP</subfield>
      <subfield code="b">spa</subfield>
      <subfield code="d">MAP</subfield>
    </datafield>
    <datafield tag="084" ind1=" " ind2=" ">
      <subfield code="a">20</subfield>
    </datafield>
    <datafield tag="100" ind1="1" ind2=" ">
      <subfield code="0">MAPA20110027247</subfield>
      <subfield code="a">Haigh, David</subfield>
    </datafield>
    <datafield tag="245" ind1="0" ind2="0">
      <subfield code="a">Battle of the brands</subfield>
      <subfield code="b">: brand analysis</subfield>
      <subfield code="c">David Haigh</subfield>
    </datafield>
    <datafield tag="520" ind1=" " ind2=" ">
      <subfield code="a">With commercial pressures and tough business conditions putting the squeeze on insurance companies, the importance of the brand has never been more vital. So who is getting it right?</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="1">
      <subfield code="0">MAPA20080590567</subfield>
      <subfield code="a">Empresas de seguros</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="1">
      <subfield code="0">MAPA20080586294</subfield>
      <subfield code="a">Mercado de seguros</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="1">
      <subfield code="0">MAPA20080572389</subfield>
      <subfield code="a">Imagen de marca</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="1">
      <subfield code="0">MAPA20080545185</subfield>
      <subfield code="a">Ranking</subfield>
    </datafield>
    <datafield tag="651" ind1=" " ind2="1">
      <subfield code="0">MAPA20080638290</subfield>
      <subfield code="a">Reino Unido</subfield>
    </datafield>
    <datafield tag="773" ind1="0" ind2=" ">
      <subfield code="w">MAP20077002011</subfield>
      <subfield code="t">Post magazine : the insurance world covered since 1840</subfield>
      <subfield code="d">London : Incisive Financial Publishing Ltd., 2005-2016</subfield>
      <subfield code="g">29/09/2011 Número September 29 Suplemento - 2011 , p. 32-35</subfield>
    </datafield>
  </record>
</collection>