Centro de Documentación de Fundación MAPFRE - Battle of the brands : brand analysis

MAP20110061654

Battle of the brands : brand analysis / David Haigh

Sumario: With commercial pressures and tough business conditions putting the squeeze on insurance companies, the importance of the brand has never been more vital. So who is getting it right?

En: Post magazine : the insurance world covered since 1840. - London : Incisive Financial Publishing Ltd., 2005-2016. - 29/09/2011 Número September 29 Suplemento - 2011 , p. 32-35

1. Empresas de seguros . 2. Mercado de seguros . 3. Imagen de marca . 4. Ranking . 5. Reino Unido .