Centro de Documentacion de Fundación MAPFRE - Global 500 2024 : the annual report on the world's most valuable and strongest brands

MAP20250002128

Global 500 2024 : the annual report on the world's most valuable and strongest brands. — [London] : Brand Finance, 2024

66 p.

Documento relacionado: Global 500 2023 : the annual report on the world's most valuable and strongest brands. - [London] : Brand Finance, 2023

Sumario: The 19th edition of the Brand Finance Global 500 report emerges against the backdrop of profound geopolitical, economic, and technological transformations reshaping the global market. In 2024, more voters than in any other year in history headed to the polls to vote in more than 60 significant elections around the world. The resulting ripples are expected to shift how markets and businesses operate already, there are signals of political instability, threats to democracy, and a retreat from globalisation. The possible departure from free and open trade systems, marked by the risk of higher tariffs and protectionist
policies, underscores the urgent need for brands to adapt and innovate in increasingly fragmented markets

1. Ranking . 2. Valoración de empresas . 3. Imagen de marca . 4. Empresas . 5. Marcas . 6. Marketing de la marca . 7. Geopolítica . 8. Incertidumbre . 9. Mercados . 10. Economía . 11. Tecnología . I. Brand Finance . II. Título.