Global 500 2024 : the annual report on the world's most valuable and strongest brands

<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd">
  <record>
    <leader>00000cam a22000004b 4500</leader>
    <controlfield tag="001">MAP20250002128</controlfield>
    <controlfield tag="003">MAP</controlfield>
    <controlfield tag="005">20250210130642.0</controlfield>
    <controlfield tag="008">230125s2024    gbr||b|       ||| ||eng d</controlfield>
    <datafield tag="040" ind1=" " ind2=" ">
      <subfield code="a">MAP</subfield>
      <subfield code="b">spa</subfield>
      <subfield code="d">MAP</subfield>
    </datafield>
    <datafield tag="084" ind1=" " ind2=" ">
      <subfield code="a">922.112</subfield>
    </datafield>
    <datafield tag="245" ind1="1" ind2="0">
      <subfield code="a">Global 500 2024</subfield>
      <subfield code="b">: the annual report on the world's most valuable and strongest brands</subfield>
    </datafield>
    <datafield tag="260" ind1=" " ind2=" ">
      <subfield code="a">[London]</subfield>
      <subfield code="b">Brand Finance</subfield>
      <subfield code="c">2024</subfield>
    </datafield>
    <datafield tag="300" ind1=" " ind2=" ">
      <subfield code="a">66 p.</subfield>
    </datafield>
    <datafield tag="520" ind1=" " ind2=" ">
      <subfield code="a">The 19th edition of the Brand Finance Global 500 report emerges against the backdrop of profound geopolitical, economic, and technological transformations reshaping the global market. In 2024, more voters than in any other year in history headed to the polls to vote in more than 60 significant elections around the world. The resulting ripples are expected to shift how markets and businesses operate  already, there are signals of political instability, threats to democracy, and a retreat from globalisation. The possible departure from free and open trade systems, marked by the risk of higher tariffs and protectionist
policies, underscores the urgent need for brands to adapt and innovate in increasingly fragmented markets</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080545185</subfield>
      <subfield code="a">Ranking</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080609184</subfield>
      <subfield code="a">Valoración de empresas</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080572389</subfield>
      <subfield code="a">Imagen de marca</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080546991</subfield>
      <subfield code="a">Empresas</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080541644</subfield>
      <subfield code="a">Marcas</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080602390</subfield>
      <subfield code="a">Marketing de la marca</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080639525</subfield>
      <subfield code="a">Geopolítica</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080565992</subfield>
      <subfield code="a">Incertidumbre</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080548162</subfield>
      <subfield code="a">Mercados</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080546915</subfield>
      <subfield code="a">Economía</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080556709</subfield>
      <subfield code="a">Tecnología</subfield>
    </datafield>
    <datafield tag="710" ind1="2" ind2=" ">
      <subfield code="0">MAPA20170006176</subfield>
      <subfield code="a">Brand Finance</subfield>
    </datafield>
    <datafield tag="787" ind1="0" ind2=" ">
      <subfield code="w">MAP20230000762</subfield>
      <subfield code="t">Global 500 2023 : the annual report on the world's most valuable and strongest brands</subfield>
      <subfield code="d">[London] : Brand Finance, 2023</subfield>
    </datafield>
    <datafield tag="856" ind1=" " ind2=" ">
      <subfield code="u">https://brandfinance.com/insights/global-500-2024-report</subfield>
    </datafield>
  </record>
</collection>