Global 500 2024 : the annual report on the world's most valuable and strongest brands

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<subTitle>: the annual report on the world's most valuable and strongest brands</subTitle>
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<abstract displayLabel="Summary">The 19th edition of the Brand Finance Global 500 report emerges against the backdrop of profound geopolitical, economic, and technological transformations reshaping the global market. In 2024, more voters than in any other year in history headed to the polls to vote in more than 60 significant elections around the world. The resulting ripples are expected to shift how markets and businesses operate  already, there are signals of political instability, threats to democracy, and a retreat from globalisation. The possible departure from free and open trade systems, marked by the risk of higher tariffs and protectionist
policies, underscores the urgent need for brands to adapt and innovate in increasingly fragmented markets</abstract>
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<title>Global 500 2023 : the annual report on the world's most valuable and strongest brands</title>
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<publisher>[London] : Brand Finance, 2023</publisher>
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