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Consumer demand as a driver of improved working conditions: the "Ergo-Brand" proposition : the "Ergo-Brand" proposition
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Título: Consumer demand as a driver of improved working conditions: the "Ergo-Brand" proposition : the "Ergo-Brand" proposition / W. Patrick Neumann, Shane M. Dixon, Anna-Carin NordvallAutor: Neumann, W. Patrick ‌
Notas: Sumario: The "Ergo-Brand" proposition suggests that companies can gain competitive advantage because consumers prefer to buy goods made under good working condition a goal of ergonomics. We relate this to the "ethical consumer" research, and demonstrate in a survey that consumers report preferring goods made under good conditions.
Registros relacionados: En: Ergonomics : the international journal of research and practice in human factors and ergonomics. - Oxon [United Kingdom] : Taylor & Francis, 2010- = ISSN 0014-0139. - 04/08/2014 Volumen 57 Número 8 - agosto 2014 Otras clasificaciones: 875
Derechos: In Copyright (InC)
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