Consumer demand as a driver of improved working conditions: the "Ergo-Brand" proposition : the "Ergo-Brand" proposition

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      <subfield code="a">Consumer demand as a driver of improved working conditions: the "Ergo-Brand" proposition</subfield>
      <subfield code="b">: the "Ergo-Brand" proposition</subfield>
      <subfield code="c">W. Patrick Neumann, Shane M. Dixon,  Anna-Carin Nordvall</subfield>
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      <subfield code="a">The "Ergo-Brand" proposition suggests that companies can gain competitive advantage because consumers prefer to buy goods made under good working condition  a goal of ergonomics. We relate this to the "ethical consumer" research, and demonstrate in a survey that consumers report preferring goods made under good conditions.
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      <subfield code="t">Ergonomics : the international journal of research and practice in human factors and ergonomics</subfield>
      <subfield code="d">Oxon [United Kingdom] : Taylor & Francis, 2010-</subfield>
      <subfield code="x">0014-0139</subfield>
      <subfield code="g">04/08/2014 Volumen 57 Número 8 - agosto 2014 </subfield>
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