Consumer demand as a driver of improved working conditions: the "Ergo-Brand" proposition : the "Ergo-Brand" proposition

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<title>Consumer demand as a driver of improved working conditions: the "Ergo-Brand" proposition</title>
<subTitle>: the "Ergo-Brand" proposition</subTitle>
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<namePart>Neumann, W. Patrick</namePart>
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<abstract displayLabel="Summary">The "Ergo-Brand" proposition suggests that companies can gain competitive advantage because consumers prefer to buy goods made under good working condition  a goal of ergonomics. We relate this to the "ethical consumer" research, and demonstrate in a survey that consumers report preferring goods made under good conditions.
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<note type="statement of responsibility">W. Patrick Neumann, Shane M. Dixon,  Anna-Carin Nordvall</note>
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<title>Ergonomics : the international journal of research and practice in human factors and ergonomics</title>
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<publisher>Oxon [United Kingdom] : Taylor & Francis, 2010-</publisher>
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<identifier type="issn">0014-0139</identifier>
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<text>04/08/2014 Volumen 57 Número 8 - agosto 2014 </text>
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