Consumer demand as a driver of improved working conditions: the "Ergo-Brand" proposition : the "Ergo-Brand" proposition
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| Tag | 1 | 2 | Valor |
|---|---|---|---|
| LDR | 00000cab a2200000 4500 | ||
| 001 | MAP20140029136 | ||
| 003 | MAP | ||
| 005 | 20140826123320.0 | ||
| 008 | 140818e20140804esp|||p |0|||b|spa d | ||
| 040 | $aMAP$bspa$dMAP | ||
| 084 | $a875 | ||
| 100 | 1 | $0MAPA20140013456$aNeumann, W. Patrick | |
| 245 | 1 | 0 | $aConsumer demand as a driver of improved working conditions: the "Ergo-Brand" proposition$b: the "Ergo-Brand" proposition$cW. Patrick Neumann, Shane M. Dixon, Anna-Carin Nordvall |
| 520 | $aThe "Ergo-Brand" proposition suggests that companies can gain competitive advantage because consumers prefer to buy goods made under good working condition a goal of ergonomics. We relate this to the "ethical consumer" research, and demonstrate in a survey that consumers report preferring goods made under good conditions. | ||
| 773 | 0 | $wMAP20100019818$tErgonomics : the international journal of research and practice in human factors and ergonomics$dOxon [United Kingdom] : Taylor & Francis, 2010-$x0014-0139$g04/08/2014 Volumen 57 Número 8 - agosto 2014 |